We are looking for a fearless and talented individual like you who can join our mission to be the best that the industry has to offer.
We want you to bring your unique set of skills and experience to a special place where you can reach your true potential.
This Marketing Analyst role will have a primary focus on lead generation.
The successful candidate will carry out research and analyse data to help identify new opportunities for new customer acquisition and upsell / cross-selling support. In addition to providing market insight across all businesses and brands in the Whistl Group.
Main Responsibilities of the Marketing Analyst
Conduct competitive research within the digital space and specific business areasProvide insights into current market trends across all business areasWork closely with sales and marketing teams to identify opportunities for new client acquisitionResearch and analyse data sources for use in acquisition activity, providing recommendations to the Marketing Manager (Acquisition) and Director of Marketing and CommunicationsProvide customer analysis for cross-sell activity utilising CRM as appropriate and other complimentary sourcesDevelop prospect lists for campaign activity across all business areas, using various tools to enrich and qualify leadsMeasure performance of online and offline campaignsReport on marketing KPIs like leads, conversion rates, website traffic, and social media engagementTrack email campaign metrics (delivery, open, click-through rates)Ad-hoc analytical and research requests aligned to business strategies and focus areasThis Marketing Analyst role would suit candidates with skills or experience in the following areas: marketing, sales, account management, client support, customer service, SLAs, service reviews, stakeholders, client relationships, partner manager, BDM, and new business.
BenefitsEnhanced Annual Leave entitlement starting at 31 days (including public holidays), increasing up to 36 days with long serviceAccess to our prestige Benefits and Rewards Portal including discounts on high-street shopping, days out, entertainment and food & drinkLong service rewards: both financial and leave basedHealth Cash Plan: in which you can get money back on health treatments such as prescriptions, eye care, dental, and moreLife Assurance Scheme: A scheme that may provide a lump-sum payment should you die whilst employed by the companyCareer development opportunities: through E-Learning, Management Development Programmes, and Apprenticeships in which you can gain professional qualifications during working time at no cost to yourselfAccess to a well-established Employee Assistance Programme provider, who provides support to our people and their families in areas such as their health and wellbeing.And other excellent benefits you'd expect from a market leader.
Essential SkillsInterpersonal:
Excellent written and oral communication skillsConfidence to talk to large groups of individualsAbility to manage multiple projects to tight deadlinesSelf-starter with ability to work on their ownTeam-playerAbility to communicate authoritatively at all levels within the organisationProactiveStrong project management skillsGood analytical skillsStatistical knowledge and experienceAttention to detailThe ability to interpret information effectivelyTechnical:
Competent with Microsoft Excel, PowerPoint, and WordUnderstanding of various mobile and web applications (examples: LinkedIn, Google Analytics)Use of CRM e.g. Microsoft DynamicsKnowledge of software such as SPSSDesirable SkillsA minimum of 12 months' relevant experience.
About CompanyWhistl are a delivery management company providing efficient, high-quality, and competitively priced services across Business Mail, Parcels, Fulfilment and Doordrop Media both in the UK and internationally. Distributing more than 4 billion items annually, we are market leaders in Downstream Access Mail (DSA) services handling over 50% of bulk business mail in the UK.
Whistl is a Disability Confident employer and is committed to equal opportunities for all in all of our employment policies and practices.
Due to the nature of our business, this role may be subject to a basic DBS check.