Advertising and Promotion: (5th Revised edition)
Description : 15 Jul, 2023
This is in Brand New Condition and Never Used. Retail Price is £40+. Collection Only
Now in its fifth edition, this popular textbook continues to provide prehensive insight into the world of advertising and munications. Unique in its approach, the authors situate the key concepts of munications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives.
Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include:
Two brand new chapters on Social Media Advertising and Digital Advertising
Commentary on how the COVID-19 pandemic has and will impact advertising
The evolving role of advertising agencies in the post digital era
Emerging forms of advertising and promotion, including the role of influencers.
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