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1967 Advertising Agency Psychological Profiles: Alka Seltzer & Bulmers
Description : 18 Jun, 2023
Rare 1967 charts prepared by Industrial Psychologists for Beecham’s Alka Seltzer and H P Bulmer Cider when Clients of London Press Exchange/LPE(now Leo Burnett).
The first chart presents some hypotheses based on a study of stomach sufferers, in nmonic form; the second is a graphic analysis of the Cider Buying & Drinking market - it resulted in the bifocation of the market which expanded for all cider producers and especially for Bulmers’ Strongbow & Woodpecker. Free Postage!
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